A Simple 2011 Marketing Plan For Authors

[Smitty]

Are you ready? Ready for 2011? It's just around the corner. We saw many changes in the publishing world in 2010. We saw many new authors and book releases hit the marketing, some coming to the forefront. No doubt that the market is saturated with authors all trying to hit the best sellers list. I read somewhere recently where 400,000 new books hit the market every month. That's a lot of books, if true.

So what are your plans for 2011. A new book release, a new authors web site, or putting a new marketing plan into place? Here are some simple suggestion.

Revamp or upgrade your web site and start pursuing book signings. Create a marketing program around your authors website and scheduling book signings. Print book markers, business cards, post cards and send letters of introduction through email and by mail to bookstores. All pointing people to your authors website. Do follow ups in person and speak to the bookstore manager. Give them a copy of your book to review, a book marker and a business card with your contact information and the address to your authors website.

Update your book reviews and get a current book review in 2011. Consider a new book trailer and some current press releases. Try to schedule a book signing at local bookstores 2 to 3 times a month and attend some author book conferences.

Focus on those things that produce sales.

Blessings
Christian Book Marketing