When I published my first book a few years ago, I read an article that advised putting the titles of your books on Google Alerts as well as your name. I did that but after a while didn't think too much about it. Most of the time the alerts didn't have much to do with me. They just called attention to common words in the news or posts.

However, a couple of things that they did bring my attention to that were valuable along the way were:   1. Another author named Diane Sagan…